Kitsch

Kitsch is one of the four main styles in Cyberpunk 2077. As society began to recover after the stock market crash, people looked for a way to brighten up the grey world they’d become accustomed to. Kitsch was a popular counter-cultural movement against the austerity of Entropism, an expression of happiness and recovery in a period of relative excess typified by bold colors, bright plastic, and accessibility.

Trivia

 * The Villefort Alvarado appears on the front of the Kitsch style poster.
 * The phrase associated with Kitsch is 'Style over Substance'.