Segotari

"Why am I working for this company? That is a question for someone in the personal office. How did I become a department head in my early 20s? That is too beyond my ability to answer. I work here to make the best use of my abilities; that is all that matters"

- Fujiwara Rie, Development Leader at SegAtari

SegAtari, or Segotari, is a Japanese corporation that is leading in the gaming, robotic humanoids and weapons manufacturing markets around the world.

Overview
SegAtari is known as the world's biggest video gaming developer. In 2020, they were known for such Mindgames™ as Hackman II and Virtual Villains, played on the SegAtari Rush™ Virtual Reality gaming system. They were also known for their attractive and graceful humanoid robots and their controlling software, especially in comparison to other humanoid robot manufacturers, displayed in boutiques and amusement parks. Finally, their weapons development and manufacturing division can be found in SegAtari's own Virtual Reality Interface (VRI) utilized by ACPA, along with custom individual parts, such as interfaces and weapon links, commonly used by both civilians and soldiers, with SegAtari sharing 80% of the field. Founding this third division in 2015, the division was the 5th largest military electronics corporation.

By 2045, SegAtari was now known as Segotari, and released the RUSH REVOLUTION® gaming system, supporting Interactive Braindance with new Segotari proprietary software (which could be removed in acts of digital piracy.) Sporting over 200 games, Multi-Player Adapter and Total Environment™ upgrades, backwards compatibility with the old RUSH® system, and online connectivity, and CitiNet online connection, the headset promised a true revolution in virtual reality gaming, with the console selling for 600 Eb, and individual games for 150 Eb, with a limited edition elf ears sculpt and preloaded Elfines Online game was also available for 700 Eb.

The Night City Police Department also trained cadets at the Night City Police Academy using the device, running hostage situation simulations to train new recruits.

History
SegAtari Co., Ltd. is a Japanese multinational video game developer and publisher headquartered in Shinagawa, Tokyo. Originally founded by Kenji Satomi in Japan, its international branches, SegAtari of America and SegAtari Europe, are respectively headquartered in Hong Kong, California, Taipei, and London. SegAtari's arcade division, once part of SegAtari Corporation, has existed as SegAtari Interactive Co., Ltd. since 2005. Both companies are subsidiaries of SegAtari Holdings Co., Ltd. From 1983 until 2045, SegAtari also developed and sold video game consoles. The original Kenji Satomi's vision was for the company was to develop software for military computers, however that turned quickly turned into computer games and later arcade machines in the mid 70s. The arcade machines were so popular in Japan that they were in high demand and shipped worldwide. For decades the SegAtari Game Center 's dominated the market making billions, due to the increase in regional offices and different branches led to the development in new technology in robotics and VR (Virtual Reality). In 2077 SegAtari is still the biggest game developer and Arcade Manufacture in the world, and has arcades and VR systems in almost every major city.

SegAtari Game Centers
The SagAtari Game Centers in 2077 are very popular pulling in many patrons on a daily basis. These Game Centers are only found in Japan and are usually 4-6 floor buildings and found in densely populated cities. These Centers are filled with arcade games, VR systems, and crane games. You'll often find many businessmen in the late afternoon enjoy games, and waiting patiently in line.  

Segotari Games & Console List
Segotari is well known as the largest game developer and publisher in the world. Their products can be found worldwide, as well as their VRcades that are available in almost every city. Segotari has also released numerous systems that dominate the gaming market, easily accessible in stores.

Product list
Segotari's products range from gaming to cyberware, from weapons to robotics.

Trivia

 * The name in Cyberpunk 2020 Sourcebooks it's SegAtari, but in Cyberpunk Red and possibly Cyberpunk 2077 it's Segotari. Possibly due to Sega and Atari still being around, this couldn't properly get the rights to the name.
 * The name SegAtari comes from the two gaming developer giants from the 1980s, Sega and Atari. Sega was responsible for many of the arcade cabinets and Atari started the big trend of home console gaming.
 * While Arcades are not common/rare in the USA today, in Japan the Sega Game Centers are still huge, with some buildings being up to six floors.