Neokitsch



"Celebrities, braindance stars, business magnates, heirs to corporate fortunes and corporate executives. They abandoned the cold, deadly elegance of Neo-Militarism and returned to the roots of Kitsch, but gave it a fresh, new look."

Neo-Kitsch is the most recent of the four styles seen in Cyberpunk 2077. Where the original Kitsch era was marked by its accessibility, Neo-Kitsch is the opposite. This is the look of the ultra-rich appropriating the surface-level aesthetic of Kitsch without acknowledging its cultural motivation, warping it into a statement of abject wealth. While it has a similar color palette to the earlier era, Neo-Kitsch incorporates natural fabrics into its clothing and things like wood and marble into its architecture.

Trivia

 * The Rayfield Aerondight S9 appears on the front of the Neo-Kitsch style poster.
 * The phrase associated with Neo-Kitsch is 'Style and Substance'.

Behind the scenes
"STYLE AND SUBSTANCE This is the last and most recently developed style in the fictional reality of 2077 that we've created. When the Treaty of Unification brought an end to the war between the United States and the Free States in 2070, Night City gained independence from both, claiming a new status as an international free city. With the risk of destruction lifted and the city's new leaders determined to adopt corporation-friendly policies, capital once again poured in—and was captured by an elite new aristocracy. Thus Neokitsch was born, the style of celebrities, braindance stars, magnates, heirs to corporate fortunes and corporate CEOs—the point-one percent of the wealthiest and most influential Night Citizens, those who have become bored of the chrome, black and graphite of their suits and armored vehicles. Surrounded in everyday life by the cold style of the corporate overclass, they abandon it for gold, silver and platinum, for the warmth of real wood, ivory and natural furs—rare and exclusive materials only they can afford. Neokitsch is, in a certain sense, a return to the roots of Kitsch, while also acting as a show of forceful luxury by people with so much money they need not care about the opinions of others. It is the style of demigods, the living legends of this world."

- Cyberpunk 2077 Artbook